Entrepreneurship 101: iPhone - Technology breakthrough or marketing hype?
Entrepreneurship 101
Thanks for joining us for Peter Evans’ talk last night: Ent101’s “The Basics of Marketing.”
Question of the week
Apple’s introduction of the iPhone has resulted in a deluge of breathless press. Is this an example of a technological breakthrough being recognized or is it more routine technology that is being well marketed (by someone who took to heart the lessons of Peter Evans’ Marketing lecture in Entrepreneurship 101)?
Downloads*
- Session presentation - Dial-up connection (mp4)
- Session presentation - Broadband connection (mp4)
- Slide presentation (PDF)
*Please note that you will need a player such as Quicktime (free) to view the video files and Acrobat (free) to view the PDF slides.
As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.
[...] To follow up on our recent lectures on Marketing in Entrepreneurship 101 (by Peter Evans and David Neale), and for those who haven’t already read everything by Guy Kawasaki, here is a recent post from him on excellent Marketing Podcasts. A great resource for those who want to brush up on their marketing skills. [...]
Posted by: MaRS Blog - Innovation and Commercialization in Canada » Blog Archive » Marketing Resources on January 29th, 2007 at 3:39 pm