Entrepreneurship 101: Basics of marketing II
Entrepreneurship 101
Tuesday’s ENT101 lecture “From Start to Finish Everyone’s Talking, Everywhere, All the Time” was led by David Neale, who is responsible for leading the development of all network-agnostic IP-based services at Rogers Communications Inc. David discussed the evolution of mobile communications from a technology and marketing perspective.
David did a case review of the development of the cellphone industry, and examined how closely development has followed the archetypal development curve from Geoffrey Moore’s “Crossing the Chasm“.
Downloads*
- Session presentation - Dial-up connection (mp4)
- Session presentation - Broadband connection (mp4)
- Slide presentation (PDF)
*Please note that you will need a player such as Quicktime (free) to view the video files and Acrobat (free) to view the PDF slides.
Next week
Join us next Tuesday when Dr. Teresa Snelgrove, founder of Timothy’s Coffees, Chapters Bookstore Café and General Wellbeing, talks about career management and taking control of your career path.
As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.
[...] To follow up on our recent lectures on Marketing in Entrepreneurship 101 (by Peter Evans and David Neale), and for those who haven’t already read everything by Guy Kawasaki, here is a recent post from him on excellent Marketing Podcasts. A great resource for those who want to brush up on their marketing skills. [...]
Posted by: MaRS Blog - Innovation and Commercialization in Canada » Blog Archive » Marketing Resources on January 29th, 2007 at 3:40 pm