Who needs marketing? My technology is so good the world will beat a path to my door!
At last week’s Entrepreneurship 101 lecture, Peter Evans gave a comprehensive overview of the how to’s of marketing. One of the fundamental assumptions he dismantled was that the world will simply beat a path to your door. The world can respond to innovation in ways that are challenging for resource-limited entrepreneurs.
Question of the week:
We’d like to hear your stories — successful or otherwise. How has the world responded to your innovation that you’ve brought as far as the marketplace?
Downloads and Resources
As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.