Can scientists speak to other scientists in plain English?

Filed under: Entrepreneurship and Business, MaRS
April 28th, 2008 by Tony @ MaRS
ent101 poster 2007 08

Last Wednesday, Entrepreneurship 101 participants heard Mike Polonsky of the Equicom Group talk about how to give a pitch - what to do (and what not to do) when telling the world about your idea.

Here’s a thought: perhaps as scientists and engineers we could apply the same lessons to our technical presentations to our peers! No more boring 6pt font tables of mind numbing data - just a clear articulation of a story. Is anyone out there brave enough to break the mold of “I have to impress them with how difficult my research is otherwise they won’t think highly of me”?

Question of the Week:

Anyone ready to do as Mike suggested: tell a story simply and clearly?

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Tony Redpath

As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.


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About Tony Redpath

As the VP of Partner Programs at MaRS, Tony ensures that our external and internal programs work together. Tony also advises entrepreneurs and high growth companies, particularly in environmental, advanced materials and manufacturing markets, with a special emphasis on mentoring and development of entrepreneurs.

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